As megatrends continue to reshape the world of work, workers continue to consider their options and act on them at record-high rates, jumping to employers that better fit their values, skills and personal goals. New national research found nearly 50% of workers are contemplating quitting their current jobs in the next 6 months for these reasons. Research on the State of Working Women in Wisconsin conducted by Kane Communications Group mirrors the national findings.

Replacing or adding new employees can be just as costly as finding new customers for businesses. That’s why forward-thinking companies have their HR and marketing teams working together on their recruitment messaging to be more competitive.

In this presentation, attendees learned how to turn the trends driving the Great Resignation into competitive advantages, including a proven 4-step process to become a talent magnet.


Kimberly is CEO of Kane Communications Group, a purpose-driven branding, marketing and public relations agency that builds, activates and protects reputations for organizations around the world. Kane works with clients to solve employee engagement, recruitment and retention challenges by building research- and purpose-driven initiatives and programs. An Inc. Magazine fastest-growing private company in America, Kane was also a 2020 recipient of the MMAC’s own Fueling the Frontlines Award

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